How Do RSUs Work? Maximize Your Restricted Stock Units

By Zach Bergthold, CPA | Oct 28, 2024 |

If you are in tech, a startup, or a large corporation, Restricted Stock Units (RSUs) might make up a significant part of your compensation package. It’s a predictable  — though not inevitable — path to building wealth and getting you to your “number” and vocational freedom. How do RSUs work? Read on to find out. 

What are RSUs?

Restricted Stock Units (RSUs) are company shares granted to employees as part of their compensation package. Unlike stock options, which give employees the right to purchase company stock at a set price, RSUs are actual shares given to employees after they meet certain conditions, typically based on time or performance milestones. You can almost think of these as a bonus, granted in the form of company shares. 

How do RSUs work?

An RSU grant specifies the number of shares to be awarded and the vesting schedule. (For example, an employee might be granted 1,000 RSUs with a four-year vesting period.) Not all vesting schedules are created equally. With time-based vesting, RSUs vest over a set period; performance-based vesting kicks in when you or the company meet performance goals; and hybrid vesting is some combination of both.  

RSUs are taxed as ordinary income when they vest. The value of the RSUs at vesting (the fair market value) is included in the employee’s taxable income. This can lead to significant tax liabilities, especially if the RSUs represent a large portion of the employee’s compensation. It is important to plan around the cash needed to pay for these tax liabilities, as the RSUs themselves come as actual shares, not dollars, and thus, you are paying tax for more than just your annual salary. 

After vesting, the company transfers the shares to the employee. The employee may need to sell some of the shares to cover the tax liability generated by the vesting. 

Once the RSUs vest and are settled, the employee owns the shares outright. They can choose to hold onto the shares, sell them, or transfer them as they see fit. 

Tax implications of RSUs

RSUs can significantly impact your tax situation.  

When RSUs vest, the fair market value of the shares is included in your taxable income. This can push you into a higher tax bracket, increasing your overall tax liability. The value of the RSUs is also subject to payroll taxes (Social Security and Medicare). 

If you hold the shares after they vest and they appreciate in value, you will owe capital gains tax on the appreciation when you sell the shares. The holding period for long-term capital gains tax treatment begins on the vesting date. 

Employers are required to withhold taxes on RSUs when they vest. The amount withheld might not be enough to cover your total tax liability, so additional planning may be necessary to avoid underpayment penalties.  

Strategies for managing RSUs

To maximize the benefits of your RSUs and manage the associated risks, consider the following strategies: 

  • Understand Your Vesting Schedule: Knowing when your RSUs vest allows you to plan for the associated tax liabilities. Mark these dates on your calendar and estimate the potential tax impact. 
  • Plan for Taxes: Since RSUs are taxed as ordinary income at vesting, it’s essential to set aside funds to cover the tax liability. You might need to sell some of the shares immediately upon vesting to generate the necessary cash. 
  • Diversify Your Holdings: Holding a significant portion of your net worth in company stock can be risky. Consider selling some shares after they vest to diversify your investment portfolio and reduce risk.   

The importance of RSU timing

Timing plays a crucial role in maximizing the benefits of your RSUs. Here are some timing considerations: 

  • Vesting date: Be aware of your vesting dates to plan for the tax impact and decide whether to hold or sell the shares. 
  • Market conditions: Consider the current market conditions when deciding to sell your shares. Selling during a market peak can maximize your proceeds, while selling during a downturn might not be as beneficial. 
  • Personal financial goals: Align the timing of your RSU sales with your personal financial goals. For example, if you plan to buy a house or fund your child’s education, selling RSUs at the right time can help achieve these goals. 

Maximizing RSU benefits

Let’s consider a case study to illustrate how to maximize RSU benefits. Jane is an executive at a tech company and receives 1,000 RSUs with a four-year vesting schedule. Here’s how she can manage her RSUs effectively: 

  • Year 1: 250 RSUs vest and the stock price is $100 per share. Jane sets aside a portion of the shares to cover the tax liability and holds the remaining shares. 
  • Year 2: Another 250 RSUs vest, and the stock price has risen to $120 per share. Jane sells some shares to cover the tax liability and diversify her investments. 
  • Year 3: 250 RSUs vest and the stock price has dropped to $90 per share. Jane decides to hold all the shares, anticipating a market rebound. 
  • Year 4: The final 250 RSUs vest and the stock price is $110 per share. Jane sells some shares to cover the tax liability and uses the proceeds to invest in a diversified portfolio. 

Restricted Stock Units (RSUs) can be a valuable component of your compensation package but they come with complexities around taxation and risk. By understanding how RSUs work, planning for taxes, and diversifying your investments, you can maximize the benefits of your RSUs and align them with your overall financial strategy.  

 

Please remember that past performance may not be indicative of future results.  Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment, investment strategy, or product (including the investments and/or investment strategies recommended or undertaken by Brighton Jones, LLC), or any non-investment related content, made reference to directly or indirectly in this advertisement will be profitable, equal any corresponding indicated historical performance level(s), be suitable for your portfolio or individual situation, or prove successful.  Due to various factors, including changing market conditions and/or applicable laws, this content may no longer be reflective of current opinions or positions. Moreover, you should not assume that any discussion or information contained in this advertisement serves as the receipt of, or as a substitute for, personalized investment advice from Brighton Jones, LLC.  To the extent that you have any questions regarding the applicability of any specific issue discussed above to your individual situation, you are encouraged to consult with a professional advisor of your choosing.  Brighton Jones, LLC is neither a law firm nor a certified public accounting firm and no portion of this content should be construed as legal or accounting advice. A copy of our current written disclosure statement discussing our advisory services and fees is available on our website and on brokercheck.finra.org.

Executive Compensation: Proactive Tax Planning to Maximize Your Wealth

Let’s talk

Reach out to learn more about how our comprehensive approach to wealth management can help you achieve your goals.